Supporting the U.S. Armed Forces has long been a Disney tradition, and Disney’s Heroes Work Here continues that proud legacy with a company-wide initiative to hire, train and support military veterans.
Disney introduced the program in March, 2012 with a commitment to hire at least 1,000 veterans by 2015. Having exceeded that goal in the first year alone, with 1,300 veterans hired, the company announced in March, 2013 that it would create opportunities for another 1,000 former service members over the next two years.
Disney’s Heroes Work Here initiative also features a public awareness campaign to encourage employers across the U.S. to hire former military service members. The campaign includes the free Veterans Institute workshop at Walt Disney World, as well as public service announcements highlighting the skills and experience of veterans who work at Disney. The PSAs direct viewers to the White House’s Joining Forces initiative (www.joiningforces.gov) and have aired across Disney’s media properties including ESPN, ABC and ABC Family, making more than 500 million impressions.
The third component of Disney’s Heroes Work Here initiative is philanthropy. Disney’s philanthropic support of veteran and military organizations has exceeded $1 million since the launch of Heroes Work Here, and through the Disney VoluntEARS program, employees have engaged in several service projects with veterans organizations in communities around the country. On November 14, Disney hosted the ‘Veterans Institute,’ a complimentary workshop designed to inspire and help companies employ servicemen and women transitioning to the private sector. The event featured keynote addresses from Disney Chairman and CEO Robert A. Iger, First Lady Michelle Obama and ABC News Anchor Bob Woodruff, as well as experts from Disney’s Heroes Work Here, government officials, veterans, and non-profit veteran’s service organizations, who shared their experiences, best practices, and tips for making a successful transition from the military to the civilian workforce.
In addition, The Walt Disney Company is proud to continue its strong support of the U.S. Marine Corps Reserve Toys For Tots Program, whose mission is to collect and distribute new, unwrapped toys as Christmas gifts for less fortunate children.
Click here to explore the Heroes Work Here website and discover where you can begin the next chapter of your personal career story.