More About ROMEO SANTOS – “The King of Bachata”
Credited by Billboard with “More #1 Chart Hits Than ANY Other Latin Music Artist This Decade,” Romeo Santos has been heralded for “redefining crossover” while firmly establishing himself as the leading Spanish language music artist in The United States in terms of airplay, record sales and concert tickets. Beloved by fans as “The King of Bachata,” Romeo fully embraced the traditional Dominican sounds of his heritage, while fusing modern elements of R&B, hip-hop and pop into a definitive new style that now dominates the Latin music charts. Having won both Billboard and ASCAP Songwriter of the Year honors as the featured composer and lead singer of multi-platinum superstars Aventura, and then again as a solo artist, Santos became the leading musical voice of young U.S. Hispanics by crafting the top-selling Latin music albums of 2009, 2010 and 2012. Romeo’s landmark solo debut Formula Vol. 1 scored Latin Music’s strongest first week sales in the last six years, spent FOUR MONTHS at #1, was certified Triple-Platinum, received a GRAMMY nomination, and became the first Latin release in 18 years to produce FIVE #1 singles from a single album. When Santos took the record on the road, he quickly sold-out arenas across the country, including a three night-stand at ‘his house’ Madison Square Garden (his 8th consecutive sell-out at MSG) that saw Romeo sell more seats at the famed venue than any other artist in all of 2012, including Bruce Springsteen, Justin Bieber and One Direction.
After taking time to compose new music, the Fall of 2013 saw Romeo Santos resume right where he last left off, as he quickly added an additional three #1 singles to his chart-topping song tally (now standing at 14 #1 tracks). Propuesta Indecente” – the first single from Santos forthcoming Formula Vol. 2 has notched an impressive 170+ MILLION views on Youtube, while the just-released follow-up “Odio” (featuring a collaboration with Drake) easily notched his latest #1 debut. When Santos took to social media recently to formally announce the album’s title, February 25 release date and other guests (such as Nicki Minaj, Marc Anthony and more), #FormulaVol.2 rapidly became a worldwide Twitter trend. Having brought his innovative musical fusion from the school hallways and street corners of the Bronx, to stadium stages and even The White House, Romeo is now “taking Bachata mainstream” (NPR) with a distinctive sound representative of our now bicultural/bilingual nation.
Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.” New York Times
“Romeo Santos is the Bachata King… You can't turn on a Latin radio station without hearing Romeo … [Bachata] is going to become even more contagious… [Romeo] OWNS The #1 spot on the Latin charts …Santos has what it takes to win over English-speaking fans.” USA TODAY
“Romeo Santos is a ladykiller with an unearthly falsetto... blending bachata & R&B with suave results” Rolling Stone
“Formula Vol. 1 may redefine crossover …[Romeo’s singles] quickly crush everything else in rotation. Santos’ tortured love songs are impossible to resist, whether one understands all of the lyrics or not.” Washington Post
“Romeo lives up to his name [with] rabid female fans…A solid solo debut” People (Sexiest Man Issue)
“Romeo Santos can stop traffic. Literally! Crossing Broadway in front of the record store where the star made an appearance was impossible for several hours. Thousands of fans packed in for three blocks.” NY Daily News
“[It was] Latin Beatlemania …in front of a near-hysterical, capacity crowd… [they] screamed as though it was the early ’60s and Romeo was a guy named McCartney.” Boston Herald