Based on Alex Blumberg's successful podcast "StartUp," comedy series Alex, Inc. is all about the things that happen – the good, the bad and the ugly – when a journalist and family man quits his job to start his own company. He quickly discovers it's going to be a lot harder than he thought.
Alex Schuman (Zach Braff) is a successful radio producer with a whip-smart, public defender wife, Arunima (aka "Rooni") (Tiya Sircar) and two confident, quirky children, Ben (Elisha Henig) and Soraya (Audyssie James). After years of making the kind of content that brings no creative fulfillment, in what most would consider an early mid-life crisis, Alex decides to risk everything – including his savings – to start his own business. Armed only with the help of his overenthusiastic producer, Deirdre (Hillary Anne Matthews), and his fast-talking, unemployed second cousin, Eddie (Michael Imperioli), Alex navigates the crazy world of start-ups while trying to keep his marriage and family a priority.
See the trailer below and watch the premiere WEDNESDAY, MARCH 28th at 8:30|7:30c on ABC!
Matt Tarses is executive producer and writer. In addition to his role in front of the camera, Zach Braff is executive producer and director. John Davis and John Fox are executive producers from Davis Entertainment, as are Alex Blumberg, Chris Gilberti and Matt Lieber (Gimlet Media) in association with Sony Pictures Television and ABC Studios.
Alex, Inc. premieres Wednesday, March 28 at 8:30|7:30c on ABC!