Rallying All Fans—Help Trend Castle on Twitter

By ABC.com | Sep 24th, 2012
Castle trending topic, Castle twitter, Castle season 5 premiere

Update: Thank you everyone for helping make this trending effort a success! ALineHasBeenCrossed trended Worldwide multiple times throughout the night and in a number of countries around the globe--including the US (and there was some tough football competition!) Castle has such great fans!

Official Keyword: ALineHasBeenCrossed

When to start using: 6:00pm PST

Castle fans, we need your help! Let's start Season 5 in a big way. Well, we know Season 5 is already going to start itself in a big way (here comes an epic episode!), but we want as many people as possible to know about it. We must spread the word! Below is a great plan of how to do so and you are a very important part of it.


We're collaborating with CastleTV.net to rally fans across the web to tweet a Castle keyword into the trending topics on Twitter this Monday night (9/24).

How to Achieve It

1.  Start spreading news of this strategy today! Share the keyword on Monday night.
The more people we have helping, the closer we will get to achieving our goal! You can let others know about this strategy by linking to this blog or the CastleTV.net trend blog. And once it is revealed, please share the keyword on Twitter, Facebook, Tumblr, Pinterest, YouTube, word of mouth, any way you can!

2.  Return for the keyword on Monday.
At 5:30pm PST on Monday 9/24 on both this blog post and the CastleTV.net tend blog we will reveal the keyword we will try to get trending as well as what time to start using it .

3.  Tweet using the keyword starting at the designated time.
If fans start using the keyword too early, we'll lose our momentum. In order to get it trending, it's really important that we're all using it within the same window of time.

Helpful Tips

*Do not include more than one hashtag (#) in any tweet containing the keyword. (Twitter will ignore your tweet!)

Make your tweet relevant to Castle so that if someone clicks on the trending keyword and sees your tweet, they can make the connection to the show. An example would be including something like "Castle, Tonight on ABC at 10|9c"

Retweets count! So feel free to retweet anyone else's witty Castle tweet that includes the keyword.


We have CastleTV.net to thank for carefully crafting this strategy. We're talking years of research, attempts, successes, and tweaks! For an even more detailed blog on this campaign to get Castle trending, visit the CastleTV.net tend blog.

Here is a gif from CastleTV.net you can use to share on social networks:

Getting Castle Trending on Twitter