Social Media superstar Eliza Dooley (Karen Gillan) has 263,000 followers who hang on to her every post, tweet and selfie. But after a workplace mishap goes viral, she quickly realizes that being "instafamous" isn't all it's cracked up to be and being friended is not the same as having actual friends.
She enlists co-worker and marketing guru, Henry (John Cho), to 'rebrand' her self-obsessed reputation and teach her how to connect with people in the real world. At first, Henry wants nothing to do with Eliza, who is the epitome of all he deems wrong with the app-addicted world. But soon, Henry takes pity on Eliza. With a few expert tweaks and some help from the effervescent office receptionist Charmonique (Randolph) and Eliza's quirky neighbor Brynn (Rachel), he can tone down her palette, teach her a few social graces, and help break Eliza of her instinct to put Internet connection above personal connection.
What Henry doesn't anticipate, however, is how much he'll learn. As a workaholic who rarely makes time for socializing, even Henry's boss, Sam (Harewood), knows he is disconnected from personal relationships. Henry eventually begins to realize that his little "project" just might have something to teach him. After all, keeping life at arm's length is great for taking a selfie, but not so much if you want someone in the picture next to you.
Selfie explores the struggles of Eliza and Henry, as he tries to teach her how to live life offline-whether she 'likes' it or not.
Selfie stars Karen Gillan (Doctor Who, Guardians of the Galaxy) as Eliza, John Cho (Star Trek, Harold and Kumar) as Henry, Da'Vine Joy Randolph (The Angriest Man in Brooklyn) as Charmonique, Allyn Rachel (Weeds) as Bryn, and David Harewood (Homeland) as Sam.