ENTERPRENEURS: George Podd & Rolf Schwartz

PITCH: Lightfilm, a light-up decal for car windows

ASKING FOR: $100k for a 5% stake

BEST PART OF THE PITCH: First of all, the product is pretty cool. A motion/light sensor sets off an animated peel-and-stick decal that attaches to car windows. Though it could be used as a safety device, the key market is for sports fans looking to promote their teams. The sample they show the sharks needs a power cord, but their next version is wireless.

DO THE SHARKS BITE? Kevin H. thinks they need a lot more cash, so he's out. Kevin O. is intrigued by the product but feels that even if he gave them a million bucks, they still need a strategic distributor. He's out, as is Robert. Not only is Barbara the wrong partner, she's also the wrong customer. Daymond, however, is interested in the wireless version. He can offer some of his licenses and a manufacturing deal. But he wants 75% of the company.

THE RESULT: George and Rolf want to recoup their original investment. They would like $750,000 for a 51% stake. Some of the other sharks suggest that George and Rolf could get an accelerated share of the profits until the $750,000 is paid off. Daymond would go for that and Robert is suddenly interested again. George and Rolf still want a little more up front, but realize that's not going to happen. They make the deal to give up 70% of their company to assure that Lightfilm's future remains bright.

WANT TO KNOW MORE: Visit http://www.powerdecal.com

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