SHARK TANK - EPISODE 304
ENTREPRENEUR: Ivori Tennelle
PITCH: The Swilt
ASKING FOR: $30k for a 35% stake
BEST PART OF THE PITCH: The Swilt is a comfy outfit that combines a sweatshirt and a blanket. It can be worn as a normal sweatshirt in its "on-the-go" mode. Then you can pop apart two snaps on the front to cover your legs in its "head-to-toe" mode. There's a foot pocket lined in water-resistant nylon. Ivori has only sold 100 to date at local marketplaces, but hopes to get the word out through website optimization.
DO THE SHARKS BITE? Mark thinks the design makes people look like a 13th Century monk, so he's out. Guest Shark Lori Greiner says that the market for a product like this is completely saturated. The Swilt is just another iteration of the Snuggie. She's out. Robert suggests that she go after Daymond for backing just before he bails. Kevin doesn't think the outfit is attractive. He's out. Daymond believes Ivori has a lot of drive, but he just can't warm up to the Swilt. He's out leaving Ivori free to cozy up with other investors elsewhere.