FRIDAYS 9|8c
Season 3
SHARK TANK - "Episode 304" - "Queen of QVC" Lori Greiner jumps into the Tank as a guest Shark and makes TV history when she does something no Shark before has ever done. Segments include a wife and mother from Ladera Ranch, CA hit hard by the recession, who makes an impassioned pitch of her unique towel design that provides coverage when changing out of a swimsuit in public places; a woman from Irvine, CA shows the Sharks her business idea -- a sweater and quilt invention called the "Swilt"; a wine connoisseur from Mason, OH shows a unique way to maximize the life of a beloved beverage; and a woman from Grove City, PA presents a natural and healthy cake mix - for dogs. In the biggest success story of "Shark Tank" to date, Sean Conway and DJ Stephan talk about the sale of their company, Notehall, an online marketplace where college students can buy and sell class notes, on "Shark Tank," FRIDAY, FEBRUARY 10 (8:00-9:00 p.m., ET) on the ABC Television Network. (ABC/MICHAEL ANSELL)ERIC CORTI (WINE BALLOON)
Episode 304
Season 3 | Episode 4 | Aired 02/10/12

ENTREPRENEUR: Eric Corti

PITCH: Wine Balloon

ASKING FOR: $40k for a 30% stake

BEST PART OF THE PITCH: Eric has created a product that will preserve wine inside the bottle after it's opened. The balloon inflates inside the bottle to remove the air from being in contact with the wine. Eric has a patent pending. He's invested $65,000 and has sold over 700 units at a $22.00 retail price.

DO THE SHARKS BITE? Kevin offers $40k but wants to go with Eric to an outside company to replace their product with this one. He wants a royalty deal where he gets a 30% stake in what they make in perpetuity together. Lori doesn't believe Eric should license the product. She feels he should go directly to the consumer. She wants to buy him out for $500k to own the company. Mark offers to partner with Lori to up the offer to $600k for the business. Eric wants a 2% royalty which has Mark going out. Robert is out, too. Daymond follows suit. Mark comes back in with Lori, but the deal is now for $400k.

THE RESULT: Eric's hesitation cost him $200k, but a deal for $400k still isn't bad. Lori and Mark buy his company for that price. Eric and now go home to celebrate with a nice bottle of wine. Hopefully, he kept at least one Wine Balloon for himself.

WANT TO KNOW MORE: Visit http://www.wineballoon.com