FRIDAYS 9|8c
Season 3
Episode 308
Season 3 | Episode 8 | Aired 04/13/12

Update: Copa Di Vino
Last season, James Martin walked away from an offer from Kevin O'Leary for his wine-by-the-glass business. That's because Kevin was only interested in the patents, while James was interested in it as a brand. Copa Di Vino has gone to $5 million in sales in a year. Business is booming. They are in some of the largest retailer in the world. The company is growing so fast that they are putting all their revenue back into inventory. He needs capital and that's why he's going back into the Shark Tank.

ENTERPRENEUR: James Martin

PITCH: Copa Di Vino

ASKING FOR: $300k for a 5% stake

BEST PART OF THE PITCH: James's wine-by-the-glass requires no corkscrews, no glasses. Just open and enjoy. The Sharks are shocked to hear that James is on track for $5 million in sales. He just can't keep up with demand. He has twice the amount of orders than he can produce. He needs money to open a second bottling line. Kevin said he'd drink a thousand-dollar bottle of wine to weep at the missed opportunity last time around. This time, James has bottled a thousand-dollar wine in his Copa glasses to toast the deal they will hopefully make the second time around.

DO THE SHARKS BITE? Kevin wants to know is James has repented from his madness from the last time he was here. He claims James could have made $500 million instead of $5 million if he had taken his initial deal regarding the patents. He offers him $600k for a 51% stake. That happens to be the same offer as last time. Mark wants to know if James is willing to move the needle on the evaluation of the company. He is. That has Kevin changing his offer to $300k for a 12% stake. Mark asks James to take a break so they can figure out a strategy. When he steps out of the tank, James makes a call to Jim Koch, founder of Samuel Adams Beer. Jim says that people only gave lowball offers when he started, but his passion made him a success.

THE RESULT: When James returns to the tank, he makes Mark an offer of 8% of his company for a $300k investment. Mark says that he, Robert and Kevin will give James $600k for 30%. James cracks open a bottle of his wine while he considers the deal before him. His reluctance to give them a timely answer has Mark thinking he's playing games with them, so he's goes out of the deal. Robert is frustrated as well. He also wants out and actually walks out of the tank feeling that this guy just came back to waste their time. James leaves the Tank without a deal, but Kevin makes sure he snags the wine he left behind.

WANT TO KNOW MORE: Visit http://www.copadivino.com/

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