ENTREPRENEUR: Roger Sullivan
PITCH: Wired Waffles
ASKING FOR: $75k for a 25% stake
BEST PART OF THE PITCH: Roger has taken an energy drink and put it into the form of a waffle. He gives some samples to the sharks. The product has a 30-day shelf life. It has the caffeine equivalent of a 20-ounce cup of coffee. Roger officially launched the product about a month ago. He has about $1,000 in sales. He has a deal brewing with a distributor on Texas that could be worth $100,000.
DO THE SHARKS BITE? Kevin worries that there's nothing proprietary about the product. Robert is sick of hearing this speech from Mr. Wonderful. Lori worries about kids getting hold of a product with so much caffeine. She's out. Daymond thinks the process of making an energy shot into a meal is too cumbersome. He's out. Robert likes the idea of creating a new category in this caffeine energy product, but he doesn't want it to be on waffles. Mark thinks it's actually a good idea, but he just didn't like the product. He's out. Kevin doesn't believe the product tastes all that good so, without any further waffling, he goes out as well.