ENTREPRENEUR: Brooke Bryant & Brittany Hayes
PITCH: Addison's Wonderland
ASKING FOR: $90k for a 20% stake
BEST PART OF THE PITCH: The ladies have created a unique, versatile line of children's bedding. Brittany didn't like what was out there as far as decorative patterns when it came time to do up her daughter Addison's room. So she created her own line and partnered with Brooke. They have a website where customers can build an entire collection. They've sold $130k in a year. The average order size is between $800 and $1,200.
DO THE SHARKS BITE? Lori and Mark differ as to what business strategy the ladies should take on. She feels they need to bring their price down to cater to the masses. He believes they should continue to cater to those who can afford their high-quality product. Robert doesn't think he can offer any value to this product, so he's out. Lori reaffirms her stance that she likes products that are affordable to the masses, so she's out. Daymond doesn't think the ladies need the sharks. He's out. Kevin doesn't think there's anything proprietary here. He's out. Mark believes there's a market here, but he wonders if he'll get a return on his time. He also thinks the ladies don't really need him, so he's out.