ABC's new series The Toy Box is bringing amateur toy inventions face-to-face with their ultimate judges: kids! ABC and Mattel Creations have partnered to launch a first-of-its kind primetime television series that brings to life the excitement, drama and creativity of the toy invention process in a fast-paced, high-stakes competition format that will entertain viewers of all ages.
Hosted by Eric Stonestreet, The Toy Box is the ultimate toy-competition series, providing talented designers with the chance of a lifetime: an opportunity to bring their toy concept to life with industry giant Mattel. The toys – and their inventors – are put through a series of trials and tests before facing the ultimate judges: a panel of no-nonsense, toy-loving kids.
Each episode of The Toy Box will feature expert toy inventors from around the world as they compete for the opportunity to present their creations in the The Toy Box season finale. The winner of the final episode wins the ultimate prize: the opportunity to bring their creation to market, with marketing, design and manufacturing support from Mattel. The winning toy design will be available for purchase at retail as the season finale airs, enabling fans of the show to play with the very product they see come to life on The Toy Box.
The Toy Box announced the mentors and judges who will select the winning toy to be made by Mattel and sold exclusively at Toys "R" Us after the series finale. In each episode, inventors present their toy concepts to a group of mentors that include Dylan's Candy Bar owner Dylan Lauren, toy guru Jim Silver and Pixar Creative Director of Consumer Products Jen Tan. If the toy maker gets past the mentors, they will move on to The Toy Box where a panel of young, no-holds-barred judges that include Sophia Grace Brownlee (The Ellen Degeneres Show), Aalyrah Caldwell (Uncle Buck), Toby Grey (The Unexpected John Cena Prank) and Noah Ritter (The Ellen Degeneres Show) decide which toy moves on to the finals and eventually crowned the winner. The eight-episode series hosted by Eric Stonestreet (Modern Family) premieres on FRIDAY, APRIL 7 8|7c, on ABC.