S1 E09 Episode 109

10/12/09 | TV-PG | CC


ENTREPRENEUR: Dan Mackey, Sausalito, CA

PITCH: Chill Soda, a healthy line of soda

$50k for a 10% stake

BEST PART OF THE PITCH: It's an organic beverage that has vitamins and antioxidants. It's compatible to regular soda and the sharks like the taste. There's only 85 calories per can. That's pretty good compared to the 140 calories typically found in regular soda.

DO THE SHARKS BITE? Kevin O. talks to Dan about the most important thing needed to be a player in the soda game. The answer: Distribution. There is silence when Dan tells the sharks he's only sold 250 cans to date. But it's all a big misunderstanding. The 250 was actually 250,000. Ohhhh! Daymond says, "Dan, you just gave yourself mouth-to-mouth." But then Dan says, he's a marketing guy and doesn't really know the beverage industry. That was the wrong thing to say because Kevin H., Daymond and Robert all quickly bail. Kevin O. doesn't want to get involved in such a competitive industry. Barbara, however, is impressed at how honest Dan is as he answers their questions, even if those responses are to his detriment. The guy's a straight-shooter and she likes that.

RESULT: All of the other sharks tell Barbara she should not invest in Dan's company. These naysayers are adamant about it. But she thinks they are being soda jerks and remains undeterred by their lectures. She offers to give Dan the $50k but for 20% equity. Dan happily agrees. Drink up!

WANT TO KNOW MORE: Visit www.chillsoda.com.


ENTREPRENEUR: Dr. Geoffrey Broderick and his daughter, Kristina Broderick of Huntington, NY and Casey the dog.

PITCH: Cornucopia Express, probiotic food for dogs and cats.

ASKING FOR: $300k for a 15% stake.

BEST PART OF THE PITCH: Dr. Broderick is a longtime veterinarian who developed a product that he says extends the lives of pets by 50% by keeping them healthy and disease-free. The good news is that during a taste test, Casey the dog inhales the stuff. The sharks ask if it's good enough for humans to eat. Dr. Broderick says he makes a smoothie filled with the stuff every morning. Remarkably, Kevin O. helps himself to a spoonful of the dog food. No, really! The doc has done 40 years of research on the longest living people and animals in Asia and Siberia and shows them a photo of a 24-year-old cat named Rocky.

DO THE SHARKS BITE? Robert is skeptical, thinking Dr. Broderick may be ignorant to the fact that his product really "doesn't" have magical powers to heal or worse, he may be a con man preying on distressed pet lovers. Surprisingly, Kevin O. is the one who defends Dr. Broderick as possibly being the real deal. Robert wonders why he's not selling his product to a real hospital to save humankind. Robert, Kevin H. and Barbara don't believe he has the needed proof to back up the claims and Daymond can't let his decision be based on sentimental hope. They are all out. Kevin O. believes everything Dr. Broderick says, but thinks it will be tough to market the product without proof that it works. He's out. Dr. Broderick leaves a helping of the food for them to use so that they may someday see for themselves that it truly does work.

WANT TO KNOW MORE: Visit www.cornucopiaexpress.com.




ENTREPRENEUR: Ray Latypov & Jim Dimascio

PITCH: Virtusphere, a virtual reality locomotion simulator.

ASKING FOR: $1.5 Million for a 10% stake.

BEST PART OF THE PITCH: A giant sphere sits in the middle of the shark tank. Ray dons a virtual head-mount display unit and we see what he sees on a nearby monitor. The giant sphere rotates freely in any direction, depending which way the user moves. Jim says that Virtusphere can be used for virtual combat training purposes for soldiers. We have to admit, the thing looks totally cool. Kevin O. thinks so too and wants to take it for a test drive. He's a little disoriented when comes out, but admits that it was all pretty wild.

DO THE SHARKS BITE? Robert wants to know what the market is for this type of device in the gaming world. They speak of virtual arcades, but the real focus will be on the military applications. Jim wants to target Army recruitment centers and the theme park industry. All of the sharks are impressed with the unique creation. Robert says, "I've never had an idea in the shark tank that I've loved this much." But it's so early in the game; he can't bring himself to invest in a product with so many unanswered questions. The virtual reality of this pitch is...everyone is out.

WANT TO KNOW MORE: Visit www.virtusphere.com.



PITCH: Gayla Bentley Fashion, modern women's wear for modern women, sizes 12-28

ASKING FOR: $250k for a 20% stake

BEST PART OF THE PITCH: Gayla says she's representing 60% of the women who shop for clothes. She wants to "integrate the sizes" of the clothes. Gayla's models display an array of impressive outfits and the sharks all seem to like her. Then came the second misunderstanding we've seen in this episode. Gayla says that her sales in the last six years are a little under a half million dollars. The sharks think she's made less than 100k per year. But what Gayla means is that she's made a half million dollars per year. Gayla has been selling her outfits wholesale. She now wants to expand the line by opening a flagship store.

DO THE SHARKS BITE? The sharks defer to Daymond due to his expertise in the fashion world. He believes she can make a new space in this world. Robert, Kevin H. and Kevin O. are not feeling that pioneer spirit today, so they are both out. Barbara says she'll put up half the money, but wants Gayla to convince Daymond to put up the other half. Daymond comes back and says he wants 50% of the company.

RESULT: It looks like Daymond is going to try to cut Barbara out of the deal. But then he thinks better, saying he would like having her as a partner because she's an eloquent female who knows women's fashion. Gayla is ready to dress for success as she takes the offer and partners with Daymond and Barbara. And when the negotiations end, Gayla exclaims, "Let's go eat!"

WANT TO KNOW MORE: Visit www.gaylabentley.com.


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